Tour

Today is tour day. That means all the realtors in the Amherst area (mostly Prudential Sawicki and Jones) drive as fast as they can all over the Pioneer Valley. We have a list of homes just listed, that we preview for our clients. This is how we learn what's on the market. This is how we are able to be sure we take you, our customers, to only the homes you might be interested in seeing. For example, tour this week goes to South Deerfield, Amherst and Montague. There are nine homes that are new to the market, in those areas this week. We go into the home and see the condition, compare the homes' features to the price, and we file away that knowledge. This also ensures we know how to get to a home later, when with clients. Occasionally, a home is so dirty I'd never take a customer to see that home, unless that customer were warned ahead of time and still wishes to see it. This might occur if the price were so low that it would be worth buying, no matter the mess you'd have to wade through to see it. We rush into each home, see every room, then return to our cars to get to the next house on tour.

Tour is a great marketing tool for home sellers and home buyers. For sellers, tour is a way to get realtors into their home. If a realtor hasn't seen a home, she isn't as inclined to bring a client into that home, unless the client specifically requests to see it. Many realtors have clients who are looking for specific homes. Here's where tour helps home buyers. Realtors see homes and if one meets that client's need, the realtor makes an appointment the day before, to show that home to that client. Is this a win-win or what?