The perfect home

My newest customer is looking for a three bedroom, one bathroom home for under $150,000 with 1/2 acre or more for gardening. She'd like a home between Amherst and Turner's Falls, but will go as far east as Orange or Athol. Does this sound like your perfect home? Maybe not. But it is for this customer at this point in time. I signed her up in MLS and she's receiving listings that match her criteria via e-mail. Also, I'm actively looking for properties that might match her needs. My second marketing assistant is that MLS has a feature that allows reverse prospecting. Reverse prospecting is where other realtors actively look for and e-mail me properties they believe might meet my customer's needs. This is synergy at its best!