Price

How will I know the price of a home is correct? By inviting me to present you with a comparative market analysis (CMA). A CMA should be used when you are selling your home and when you buy a home. Never put an offer to buy a home without a current CMA. And not all CMA's are alike. Weight should be given to homes that are under deposit over homes that are currently listed for sale and homes that have recently sold. The under deposit homes will provide the best understanding of market conditions right now, here's why. Homes that are under deposit have just sold. They are homes that are the most current indicator of how buyers value the available inventory right now.

Homes that are for sale are valued according to how the seller values her home. A for sale home might be priced correctly. You'll only know by having me provide you with a CMA. And just any CMA from just any realtor is not the same as a CMA I'll provide to you.

A CMA from me will be honest. I will not buy your business. What does buy your business mean? Buying your business means I provide you with a CMA that is technically accurate but higher than the most-likely buyers would be willing to pay. In Amherst, Prudential Sawicki's major competitor is often accused of buying their listings. Listings are homes for sale through a real estate company. Some real estate companies buy your listing by encouraging the seller to price their home for sale for a higher price than the market will bear.

How will you know what the market will bear? The goal of pricing a home for sale is to price the home at the highest price the market will bear but not so high that buyers will not bother to submit offers. If there are no showings immediately, the price is too high, assuming the marketing is targeted to the right buyers. If showings slow down to a trickle, you might want to find out what the problem is. The problem may be an easy fix, like removing personal items and packing them away. You will be moving soon, hopefully, anyway, right? Why not get an early start and put money in your pocket sooner by a quick sale.

A second indicator of price is how the seller would feel if he listed his home for sale and it sold the next day. Would that make the seller happy he could now start his search for a new home or would it make him feel he priced the home too low? If a quick sale would make you angry, price the home on the high-end of the range indicated by the CMA. But if a quick sale is urgent, price the home on the low-end of the CMA range. Either way, if there are no offers after eight to ten showings or no showings, don't do nothing and hope for the best. Determine why!

I am an expert at determining why a home hasn't sold. Call me. I will tour your home and pass on my expertise to you. It may be that there are things you can't change. For example, you can't change the location of your home. Things you can't change are: busy street, power-wires overhead, town dump next door, past death in the home, neighborhood not up to par. There is nothing the seller can do to change these material facts about their home. If these conditions are present in a home a buyer and a seller need to be sure the price reflects these issues. A seller hopefully bought the home at a low enough price that she can sell it in future. A buyer will, most-likely, discount the amount they offer on a home with these issues present. Some buyers will avoid properties with these issues all-together. Sellers must consider these issues when pricing their home for sale. These issues require special marketing to be sure buyers aren't disappointed at the showing. Tip: Never over-sell a property. You always want the buyer to be pleasantly surprised.

Should I buy a home with the above type issues? If you do not care about the issues, and they aren't a problem for you, then yes, make a low offer. But if you will one day need to sell the property and could then be a problem finding a buyer for your home, maybe you need to make a very low offer to reflect these issues or maybe look elsewhere for a home to buy. But if you will live there forever and have no heirs to consider, go for it. That property may be just right for you.

Is there a buyer for all properties? Definitely. It is my job to find them via targeted marketing and then via negotiating a deal that is a win-win for my clients. And then husbanding the process carefully to a successful close, my job even then isn't done. I'll be there for you forever. My goal is to have ecstatic clients for life. That means I want to be your realtor every time you buy or sell. I want you to call me when you know someone who is buying or selling real estate, even if they live outside the area. I want you to call me because you know I will give your friends and family and co-workers the same professional service I provided you. You know you can trust me with your contacs. You can safely link your name with mine. I know you will only trust me with your referrals if you trust me yourself. Your trust is valuable to me. I will do everything ethical to earn your trust. I want to be there for you. I will ensure that your real estate experience is as stressless as possible.

In order to ensure your stressless real estate experience, my service to you includes anything legal and ethical you need. Need to know what utility/technology/services your new home has? Where's the greatest coffee? Best restaurants? Professional services? Shopping? Need to talk to someone who is happy you called? Just ask.

How will you know if your home is priced too high? If you do not receive an offer after eight to ten showings, then it might be time to lower the price. Of course, there may be other reasons for no offers. The home might need repairs, updating, staging, cleaning, a pet removed, a collection packed up, less furniture, distractions to buyers removed, different paint colors, different marketing. There are any number of reasons why showings don't produce offers. If you would like help to get your home in optimum condition to attract buyers, call me. I would love to help you make your home as attractive to buyers as possible.

Does your current realtor do all of the above every 30 days? If not, call 978-846-7398. You'll be happy you called. I can help you now, even if your current listing hasn't expired. Immediately we can discuss what I'll be able to do for you the day after your current listing with another agency expires.