Tuesday, March 25, 2008

Realtor.com

Why should you care if your real estate agent pays to be listed on realtor.com? Here's why: I've personally bought and sold seven homes over the years. The most recent sale was listed with an agent from Remax. I kept going onto realtor.com to see how my home for sale compared to others in the area. I could see if my home was priced too high or too low. But I could also put in search parameters to see if all the features of my home were listed correctly. I put all the features my home had into an advanced search on realtor.com. I added things like cul-de-sac, fireplace, four bedrooms, two and a 1/2 bath, two-car garage, dining room, family room, golf and swimming in the area. And the search returned my home as having only 74% of those things. My home had 100% of those things. So I called my realtor and he said "nobody uses realtor.com anymore, I use my own website." So, being the loyal customer, I used lots of searches to find my home on his website. I was unsuccessful in locating it until I called my realtor back and asked him the exact site name. What use is that for others looking to find my home online? It turned out my home was on realtor.com from the multiple listing service. But that since my realtor didn't pay for the ability to correct the listing's errors, my realtor could do nothing to bring the correct statistics to my listing on realtor.com. I was furious! Lesson-learned: list your home for sale with me, I pay realtor.com for the right to have my listings 100% accurate on realtor.com. I do this for you, my customers. I never want my customers to experience what I learned the hard way.

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